How about them apples? Apple is now the number 1 mobile phone vendor in the US, with a record of 34% market share. Samsung will surely be keen to recapture that title in 2013 by launching improved new models such as the rumored Galaxy S4. LG is still the third largest player in the American mobile phone market. beSUCCESS investigates the three key reasons why Apple’s sales improved, but what do you think?