Leferi Beauty Channel, a popular beauty MCN in Asia has secured a US$822k (KRW 1b) investment from Union Investment Partners. Driving the investment deal was the global trend for video contents. In the Asian market, popular video content categories in the Asian market  include beauty and fashion as well as Korean products. Leferi Beauty Channel has partnered with Youtube Korea over the last 1 year and 4 months to deliver their Creator Academy…

Korea’s contents industry exports, centering on gaming, is forecast to exceed $5 billion for the first time, an increase of over 10.% on last year. Sales in the sector are also expected to increase by 4.9% from last year, to KRW 90 trillion. The gaming industry will fuel this growth, with figures up 9.9% on last year and is likely to account for 60% of total contents industry exports from Korea in…

모든 것이 비트로 수렴하는 인터넷 시대에, 사람들은 콘텐츠에 돈을 지불하려고 하지 않는다. 네이버 뉴스를 누가 돈내고 보겠는가. 광고로 서포트 되는 모델 역시, 트래픽을 억수로 갖고있지 않는 이상 디스플레이 광고는 (낮은 CPM, AdBlock 등으로 인해) 돈 안된다는게 정설이 되어가고 있다. 소비자도 돈을 안내고, 광고도 돈이 안되면, 그럼 콘텐츠 가지고 돈벌수 있는 방법은 무엇인가?