금융 AI 에이전트 기업 ㈜혜움(대표 옥형석)이 이번 달 일평균 신규 가입자가 상반기 대비 10배 이상 증가했다고 22일 밝혔다. 이는 전자세금계산서 무료 발행 서비스를 시작한 지 1주일 만에 기록한 성과다.
혜움은 이번 성과의 주요 배경으로 사용자 경험을 대폭 강화한 전면 리브랜딩과 소상공인 및 중소사업자를 위한 전자세금계산서 발행 서비스 무료 제공을 꼽았다.
혜움은 경영지원 보고서 서비스 '알프레드 레포트'와 AI 에이전트 챗봇 '알프레드'를 운영하고 있다. 알프레드 레포트는 경리, 급여, 세무 업무 등 기업 금융과 관련된 업무를 통합 관리하고 의사결정에 필요한 지표를 시각적으로 제공한다.
특히 지난 8월부터 무료로 제공된 전자세금계산서 발행 서비스는 신규 사용자 유입에 결정적인 역할을 했다. 알프레드 회원은 홈택스 계정 최초 1회 연동만으로 세금계산서를 손쉽게 조회·발행할 수 있다. 복잡한 절차를 줄이고 세무 관리 효율을 높인 이러한 편의성이 소상공인들과 중소사업자들의 호응을 이끌어내며 가입자 급증으로 이어졌다.
지난 8월 단행된 리브랜딩으로 사용성도 개선됐다. 브랜드 컬러 일원화와 UI·UX 전면 개편으로 서비스 직관성과 일관성을 높여 알프레드의 일평균 체류 시간이 지난달 대비 10.4% 증가했다.
혜움 옥형석 대표는 “무료 제공 이후 단 1주일 만에 가입자가 폭발적으로 늘어난 것은 알프레드가 실제 현장에서 꼭 필요한 서비스임을 입증한 것”이라며, “앞으로도 기업 재무 전반을 원스톱으로 해결하는 올인원 금융 SaaS로 도약하겠다"고 말했다.
이미지 제공: 혜움(heum.ai)
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