Vungle, the way developers put video ads in their apps, has opened a South Korean office to accelerate growth and global expansion for the country’s startups through high performance in-app advertising.

Vungle Korea is led by industry heavyweight, Hong Kim, former CEO of Groupon Korea. Kim brings a solid background in startups and finance, along with a passion for growing companies globally to his new role with Vungle.

“South Korea’s startups have struggled to connect with users outside their own country,” explained Zain Jaffer, Vungle’s CEO and co-founder. “Hong is the perfect choice to lead Vungle Korea as we introduce a whole new in-app video experience to South Korea’s startup scene. Users will be delivered non-intrusive, contextually relevant ads that are charged with creativity—leading to an increase in in-app downloads and engaged customers.”

Vungle Korea is launching with seven employees and plans to grow to a team of 30 in the next three years. Its Seoul office is located in D.Camp, one of the largest foundations in Korea to support startup activities. The office will leverage the global resources of Vungle including its industry leading London-based creative arm, Vungle Creative Labs. This team of artists, filmmakers, designers, and interactive specialists create high-impact mobile video ads fueled by science and real-time data. Vungle brings in-depth understanding of what constitutes an excellent mobile ad experience to the Korean market.

“By using video advertising to monetize users, apps like ours can supplement revenue from IAPs without harming the user experience,” says CEO Sejoong Kim, CEO of JellyBus, a Seoul-based start-up partnering with Vungle to monetize its mobile game Rush Star. “Vungle’s global footprint also allows us to tap into new audiences across the world, while their diverse advertiser relationships ensure we provide a localized, relevant ad experience – which adds up to increased revenue and happy players.”

“The huge growth potential in South Korea’s tech scene has garnered a lot of recent attention here in Silicon Valley,” said Jaffer. “We have been experiencing tremendous growth state-side and look forward to empowering Korea’s startups as they compete in the global marketplace.”

About Vungle

Vungle is the way developers put video ads in apps. Vungle's breakthrough video ad-serving technology and user-first approach has led to its track record of success helping developers monetize quickly and easily. Vungle was founded in 2012 and has offices in San Francisco, London, Berlin, Seoul and Beijing. The company currently powers monetization in more than 10,000 of the world’s top apps and shows more than 2 billion unique views every month. For more information visit http://www.vungle.com and follow @vungle.