Time Inc. unveiled its second annual list of the 10 NYC Startups to Watch for 2012. The startups will be recognized at a special event on Wednesday, May 16th, as part of Internet Week New York 2012.

Editors from Time Inc. brands, including TIME, FORTUNE, CNNMoney.com, PEOPLE, Sports Illustrated, Entertainment Weekly, and InStyle, scoured New York's technology scene to uncover the ten most promising startups this year. The diverse list spotlights New York City-based startups with the potential to reshape areas from social media and entertainment to commerce and art.

Time Inc.'s "10 NYC Startups to Watch" in 2012 are:

Adaptly ( http://www.adaptly.com ): The easiest way to advertise and increase engagement across all social networks. Adaptly's technology enables brands and agencies to easily create, execute and analyze advertising campaigns that take advantage of the unique value of each social platform including Twitter, Facebook, LinkedIn, StumbleUpon and more.

Art.sy ( http://www.art.sy ): A new way to discover art, featuring work from leading galleries, museums and private collections around the world. Powered by The Art Genome Project and run by a team of art historians, Art.sy evaluates artworks across 800+ characteristics to create a powerful search experience.

Codecademy ( http://www.codecademy.com ): A fun, interactive and easy way to learn code. Since the company's launch in August of 2011, more than one million people all around the world have begun learning to code on Codecademy, including NYC Mayor Michael Bloomberg.

Enterproid ( http://www.thedivide.com ): The Divide platform by Enterproid allows companies to embrace the "bring your own device" phenomenon. Enterproid has created a user experience that allows IT to manage the work persona without compromising an employee's privacy - so employees can use one device for all their work and personal needs.

Fab ( http://www.fab.com ): A marketplace for discovering everyday design. Fab's website and mobile apps offer exclusive access to daily curated design sales featuring emerging designers and venerated design brands.

Fancy Hands ( http://www.fancyhands.com ): A team of virtual personal assistants ready to work for you right now.

Loosecubes ( http://www.loosecubes.com ): A global office sharing community, connecting people who have great workspace with people who need it on a daily basis. Loosecubes brings connections into the real world during business hours and has seen that coworking can lead to new jobs, partnerships, referrals and friendships.

SideTour ( http://www.sidetour.com ): A community marketplace where people can discover, book and host unique experiences and activities. Whether it's racing down the U.S. Luge track with a former Olympic medalist or learning the art of graffiti with an aerosol artist, SideTour's mission is to connect people with vibrant and creative hosts who want to share their talents and passion with others.

Stamped ( http://www.stamped.com ): A social platform that allows friends to put their stamp of approval on what they like best - restaurants, books, music, movies and more. The Stamped app lets you keep track of and share the things you like, as well as tap into the recommendations of your contacts and well-known tastemakers, such as chef Mario Batali, an advisor to the startup.

Truth Art Beauty ( http://www.truthartbeauty.com ): An online platform that allows users to create their own personal skincare blends. Through a unique online co-creation platform, customers select from premium, natural ingredients best suited to their needs - from Rosehip Oil and Ginseng Extract to Shea Butter and Lemon Peel Powder.

The list made its debut during Internet Week New York 2011 with a selection of startups that have experienced significant growth and success over the past year including GroupMe, the group messaging app, which was later bought by Skype for a rumored $85 million, and online eyewear designer and retailer Warby Parker, which has grown 500% over the past year. The event itself has quickly become one of the flagship events of Internet Week New York, bringing together the most buzz-worthy innovators and entrepreneurs driving New York City's digital renaissance.

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