On the 20th November, Birdview, the company behind ‘Hwahae’ Korea’s most popular mobile cosmetics app, revealed that it had been successfully acquired by the NICE group. Hwahae (Cosmetic Analyst) allows its users to easily recognize chemical and active constituents contained within each cosmetic product. The review of each cosmetic product is sorted by the skin type relevant to the user. Since its debut in July 2013, Hwahae has amassed more than 1.5…

Birdview (HwaHae in Korean), a cosmetics and beauty focused startup in Seoul recently announced that they have around $600k from Bon Angels Venture Partners of Korea and Cyber Agent Ventures of Japan. Birdview was founded by three High school alumni, Woong Lee (CEO), Yong-jin Kim (CPO), and Woo-hyun Chang (CMO) during their college years. The company has developed a mobile app ‘Hwa-Hae’ (meaning reconciliation in Korean) which provides cosmetic brand information, precisely analyzes…