Hello Nature, an online fresh produce platform connects producers directly with their consumers. On the 30th December, the company revealed that a ‘Series B’ investment amount of US$2.1m (KRW 2.5b) was confirmed from GS Home Shopping and Fast Track Asia. This is the second successful investment into Hello Nature following last year’s investment of US$1.6m (KRW 1.9b) by Softbank Ventures and Mirae Assets. The investment was made possible following the rapid growth…

Hello Nature (Byung Yul Park, CEO), an online grocery retail startup, has announced a US$1.4 million investment from Softbank Ventures and Mirae Asset Venture Investment. Organic foods are popular among Koreans, and according to the Ministry of Agriculture, Food and Rural Affairs, the organic food market is expected to reach near four billion dollars by 2014. Unlike other online grocery retailers in Korea, Hello Nature offers compact package delivery services called “nature-friendly…