Social dating ‘Charmy’ has successfully completed it’s beta and announced an official launch of the service.
Charmy is a dating app using 'ranking' and 'matching' solution which matches partners based on the rank much like the very well known on-line game League of Legends (LOL).
Experiences like being frustrated of not being able to meet a likable match, Charmy has designed its service to minimize the fatigue by adopting ranking system.
Basically the users of the 'deep sea (Bronze~Silver)' are not able to meet the users of the 'celestial world(Platinum~Diamond)'.
An Jae Won, the CEO of Charmy states ‘The current social dating services introduces popular users through expensive in-app payments but this is only giving false hope. Charmy does not use false hope as a profit model. Instead it induces users to improve their profile and get elevated in ranking system."
Charmy users can actually check their real time updated attractiveness rank for free. Based on beta usage, Charmy found that 10% of the users are replacing their profile photos and improving their profile daily.
Furthermore he says “At first most of the male users have registered a selfie in a bathroom mirror as their profile pictures. They didn't have idea on what photos can earn the favor of the opposite sex, but as time goes they gave efforts to re-design their profile and be elevated. We will provide a profile optimization tool based on data to help make an appropriate profile easily.”
According to a research from the Korea Consumer Agency, social dating is a potential market that has doubled in size just last year. The negative perception of people is gradually improving through positive cases of social dating. Good things are anticipated for this application that focuses on the core of social dating, the ‘profile’.