NHN strengthening mobile advertising business with investment into Mocoplex
2016 1월 19



19 January 2016 - NHN Entertainments have revealed their investment into Mocoplex, a company specializing in mobile advertising platforms. The motive for the investment was to strengthen NHN Entertainment's capabilities in mobile advertising; a market which is experiencing tremendous growth. Once the investment of US$1.7m (KRW 2b) is finalized, it is likely NHN will proceed towards full acquisition.

This investment will combine NHN Investment's technical capabilities with Mocoplex's various network capabilities to produce synergies for both companies.

Kim Yoo won, the head of the DSM centre at NHN Entertainment commented, "Mocoplex's best known solution Adlib, provides significant technical abilities in mobile advertising networks". "Developing NHN Entertainment's own advertising platform, similar to Toast Exchange, we aim to create a effective advertising platform business".

MocoPlex's representative, Park Na Ra commented, "We are very pleased to be given this opportunity to work with NHN entertainment in creating a fresh approach to online and mobile advertising". "This investment will provide a boost in expanding the market share in Korea, and will allow new mobile marketing and advertising products to be developed".

Adlib which is Mocoplex's leading mobile advertising solution has the support of more than 1,500 serice developers with over 8,000 applications on offer. Monthly the service has over 20 million visits with more than 900 thousand clicks per day.

Recently, Mocoplex released an augmented reality interactive video advertising platform called 'Gamping' which has been given positive responses from the industry.

beSUCCESS is a professional media company with a particular focus on startups and tech industry | beSUCCESS는 국내 기업의 해외 진출을 지원하는 미디어 회사로, 실리콘밸리를 포함한 전세계 테크 트렌드와 스타트업 뉴스, 기업가 정신 등 국내 스타트업의 인사이트 확대를 위해 필요한 외신 정보를 직·간접적으로 제공할 뿐만 아니라, 한국의 스타트업 생태계와 출시 소식 등 주요 뉴스를 영문으로 세계 각국에 제공해 한국 스타트업의 글로벌 성공을 지원하는 '연결'의 역할을 합니다.

댓글이 닫혀있습니다.