For the first time ever, language learners will be able to meet a variety of local native English speaking coaches with the tap of a button. Hellocafe, a tech startup from the US, is launching a smartphone application that offers a real­time, local marketplace for English learners and coaches.

For decades in South Korea, English education companies have commoditized learning across a range

of formats including classes, phone­based tutoring, video lectures, and test­prep books.

“English education in Korea needs change,” said CEO and co­founder Aaron Myung, “We want to

create a learning experience that is authentic, and nurtures the learner to freely communicate.”

Hellocafe’s approach is based on the idea that the best way to learn English is to actually speak it with

other native speakers in a real world setting. The technology helps users discover and request English

conversation experiences right in their neighborhoods at cafes nearby.

Hellocafe draws some of its “on demand” features from successful startups like Uber. The app handles

all aspects of the meeting, including the transaction, and scheduling. A 5­star rating system simplifies

the feedback and ensures high quality coaches.

“Getting busy people together is more than half the battle,” said Simon Shin, Co­founder and Chief

Operating Officer, “Professionals don’t really have the time or energy to sit in a class or in front of the

computer but they do have time for coffee and a conversation.”

In the next few weeks Hellocafe will launch a beta program and will offer those on the waiting list free

credits to try out the app.

# # #About Hellocafe

Hellocafe is a mobile app that connects people offline for on­demand language practice. Our first

market is Korea, which spends the most per capita on English education and private tutoring. We

imagine a world where people are one touch away from an immersive study abroad­like experience at a

local cafe. Traditionally, people have met with one person on a scheduled basis to improve fluency, but

there is a better way: people should be able to meet different people in different contexts at any

convenient moment.

Media Contact

Mobile: +1 213­700­5117

press@hellocafe.com

Company website: www.hellocafe.com

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