“What do you mean ‘create’ a culture? Cultures should and do just happen.” “A company is a purely intellectual concept.” – Dee Hock, Founder of VISA International. As Tom Peters put it in his book “In Search Of Excellence”, a company can provide the same level of ‘social resonance’ as does an honorary society, or an exclusive club. A company has the same culture that goes hand-in-hand with that resonance. But how…