So What’s Up With Bada and Tizen?

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2013년 01월 28일 Sue J. Hur

As we wrote before, Samsung confirmed that they will be launching TIZEN OS powered smartphones backed by Intel in 2013.

According to Forbes, Bada will now fuse with the TIZEN project. The developers will get a new integrated SDK and API.

Although these are just rumors as of yet, Bada apps will be able to run on Tizen once the integration is finalized. Samsung later denied these rumors in a statement:

"Samsung and other members of Tizen Association have not made a firm decision regarding the merge of bada and Tizen. We are carefully looking at it as an option to make the platforms serve better for customers. As Samsung's essential part of multi-platform portfolio, bada will continue to play an important role in democratizing smartphone experience in all markets. Samsung will also support open source based development and continue to work together with other industry stakeholders."

It seems that Samsung is planning to introduce a Tizen OS lineup (Intel and Nokia co-heads the OS) to reduce their dependence on Google's Android operating system, who also acquired Motorola Mobility Holdings Inc. last May for $12.5 billion.

According to Bloomberg, Byun Han Joon, an analyst at KB Investment & Securities in Seoul said that:

“Tizen was born as Samsung hoped to lighten its growing dependence on Google on concerns that its top position in the smartphone market may weaken following the Google- Motorola tie-up. Intel always wanted to boost its presence in the mobile CPU market.”

The Tizen Association was formed in 2012 by executives from Samsung, Intel, NTT Docomo and Vodafone to support the open source software. Yomiuri Shimbun newspaper reported earlier that Samsung will release a Tizen-based smartphone through wireless carrier NTT Docomo later this year.

The main reason for this is because they want to take control of the UX. Having Samsung’s own ecosystem will give them a full control on features, updates and hardware specifications of all of the products.

But some say that if Samsung moves away from Android, they would be shooting themselves in the foot. Before they were introduced Android to their phones, Samsung had a line of feature phones. Samsung tried making their own OS for smartphones, Bada - but some say that this was pretty much a flop, and some say that it is still being developed.

What do you think?

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Sue J. Hur

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