Adjapan and 8crops are subsidiaries of Fancommunications, one of the largest ASPs (affiliate service providers) in Japan. They offer a range of interesting marketing solutions for both PCs and smartphones. They are now actively expanding into new markets, having seen sustained domestic growth.
Japan and Korea present amazing opportunities for app developers, but fierce competition and unique characteristics means local knowledge and a finely tuned entry strategy is a must. This article aims to uncover some of the truths to help you succeed.
Several big names have exited Korea in the last few years (CarreFour, Walmart, Motorola, RIM, HTC, Goldman Sachs, to mention a few), but can Korean consumers be blamed for the failure of foreign companies to attract and retain market share, as some have suggested?