K­Beauty and Fashion customisation: The next wave in Korean commerce
484일 전

Competition in Korea is heating up with the popularity of SPA brands in the fashion industry and big players like Laniege, Sulawhasoo dominating the beauty market. Local and international consumers are thronging to purchase fashion and beauty products coming out of Korea. With the playing field afire with dominant players, new entrants have to differentiate themselves to make a name for themselves. But what can they offer to stand out from among…