One of Korea’s fastest growing startups, app marketing platform, AppDisco will be showcasing at the Mobile World Congress (MWC) in Barcelona, Spain from the 25th to 28th of February. AppDisco is the only Korean mobile advertising platform participating in MWC.
During the exhibition, AppDisco will have hands-on demonstrations of AdLatte, Asia’s representative reward-based mobile advertising platform, with its slogan “Every Day is Pay Day with AdLatte”. AppDisco will also launch its new service, Latte Screen. Latte Screen is a reward-based mobile advertising lock screen that utilizes a user's lock screen as an advertising platform. Users get rewarded when they unlock their smart device screens and view an advertisement on it.
MWC attendees will be able to see recent the trends in the reward based mobile advertising industry through these two products as well as others from around the world.
"Considering that AdLatte has achieved a growth rate of 10,000% in Korea and Japan, only a year from release, AdLatte has demonstrated its huge potential in the global market,” said one MWC attendee.
Jeong Soohwan, AppDisco CEO, explained that participating in MWC 2013 “will boost our global expansion which is one of our main goals this year.”
MWC is an exhibition dedicated to the mobile telecommunications industry. In 2012, around 1500 exhibitors participated with more than 67,000 attendees. Now it is established as the world's largest IT exhibition. This year, around 200 mobile application developers and companies are exhibiting in the App Planet Hall, a new space added this year for mobile apps. The new addition reflects increased interest and market share of the mobile ad industry. To visit AppDisco at MWC, you can find them at App Planet Hall 8.1M22.
AppDisco, headquartered in Seoul, South Korea, is a trendy, creative business venture that strives to give users a new and fun experience. AdLatte was the first movers of the mobile advertising industry in Korea. With unique ideas and passionate approach, AppDisco aims to help people understand the paradigm shift from web to mobile by developing original contents for smart devices.
Currently, AdLatte is Korea’s number one mobile advertising rewarding application with over 5 million in Korea and 1.5 million downloads in neighboring Japan. AdLatte’s main competence is providing performance based advertising service that allows advertisers to target their market and see instant results. While advertisers can target their customers, users can also choose the advertisement of their choice and get rewarded.