NHN strengthening mobile advertising business with investment into Mocoplex
January 19, 2016

 

Adlib

19 January 2016 - NHN Entertainments have revealed their investment into Mocoplex, a company specializing in mobile advertising platforms. The motive for the investment was to strengthen NHN Entertainment's capabilities in mobile advertising; a market which is experiencing tremendous growth. Once the investment of US$1.7m (KRW 2b) is finalized, it is likely NHN will proceed towards full acquisition.

This investment will combine NHN Investment's technical capabilities with Mocoplex's various network capabilities to produce synergies for both companies.

Kim Yoo won, the head of the DSM centre at NHN Entertainment commented, "Mocoplex's best known solution Adlib, provides significant technical abilities in mobile advertising networks". "Developing NHN Entertainment's own advertising platform, similar to Toast Exchange, we aim to create a effective advertising platform business".

MocoPlex's representative, Park Na Ra commented, "We are very pleased to be given this opportunity to work with NHN entertainment in creating a fresh approach to online and mobile advertising". "This investment will provide a boost in expanding the market share in Korea, and will allow new mobile marketing and advertising products to be developed".

Adlib which is Mocoplex's leading mobile advertising solution has the support of more than 1,500 serice developers with over 8,000 applications on offer. Monthly the service has over 20 million visits with more than 900 thousand clicks per day.

Recently, Mocoplex released an augmented reality interactive video advertising platform called 'Gamping' which has been given positive responses from the industry.

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