Big Facebook Phone Announcement January 15? I doubt it.
January 10, 2013

Facebook has the tech world in a twist over a mysterious event at their Silicon Valley HQ on January 15th at 10:00pm. Speculation has been mounting over the past year about the possible development of a Facebook branded smart phone, to take on Apple and Android. This fire was fueled again yesterday with the issuance of invitations to the above press conference. Details are non-existent about what will be announced with the invitations simply saying :”Come and see what we’re building”, according to Bloomberg.

Some reports have claimed recently that Facebook has been poaching engineers from Apple, who are working with HTC on the alleged phone, but given time frames it just seems incredibly unrealistic that Facebook would have come so far with any hardware projects by this time, to warrent a major announcement.

The event could simply be an opportunity for the Big Friendly Social Giant to reveal further details about timeline updates, further Instagram integration, or perhaps a new acquisition. After all Mark Zuckerberg has gone to some lengths to distance himself from speculation about facebook’s development of a phone. At Tech Crunch Disrupt less than five months ago he said on the issue: “it just doesn’t make any sense…it’s always been the wrong strategy for us”. And this makes a whole lot of sense. The Facebook app is already installed on 86% of iphones and ipads, according to Yahoo News and to make money on smartphone/tablet hardware is a bitter fight, as 2012 figures show that the only two companies returning a profit in the space were Apple and Samsung (see below, courtesy of CNN). For Facebook to break into this market with no previous experience in hardware would set stakeholder jaws quivering.

Update on this story guaranteed January 15th. In the mean time I'd love to hear your views on this.

beSUCCESS a professional media company with a particular focus on startups + beSUCCESS는 국내 기업의 해외 진출을 지원하기 위한 미디어회사로, 스타트업 인터뷰, 펀딩 기사 등 다양한 소식을 한글/영문으로 취재, 발행하여 전세계로 대한민국 스타트업 소식이 알려질 수 있도록 하는 다리 역할을 하며, 좀 더 나아가 신뢰할 수 있는 해외 투자자 및 파트너가 한국을 찾고, 신규 사업 발굴의 기회를 제공하는 채널이 되고자 합니다.